Why you need a video

If you’re a solo-preneur who’s been relying mostly on written introductions and explainers for marketing, you might be noticing something: those glowing paragraphs just don’t seem to pack the punch they used to. In 2025, the way people decide who to trust — especially when it comes to hiring a high ticket individual — is shifting fast. And video is becoming the secret weapon that can take your scshedule from “meh” to fully booked.

If you’re a solo-preneur thinking about creating your first introduction video, you’re in exactly the right place. Whether you're tech-shy, camera-nervous, or just unsure what to say, I promise — it's not as complicated or scary as it might seem. And done well, a short video can seriously boost your connection with potential clients and help fill your calendar.

If you’ve been thinking, “I know I should have an intro video, but I have no idea what to say or how to do it,” you are so not alone. As someone who works with solo-preneurs every week to plan, script, and film their videos, I can tell you: the magic doesn’t come from being charismatic on camera — it comes from having the right structure. A good intro video isn’t about selling yourself. It’s about helping the right clients feel seen, safe, and ready to reach out.

If you’re a solo-preneur thinking, “I want to make videos to attract more clients, but I don’t have fancy equipment or video skills,” I’m here to tell you: you absolutely don’t need them. In fact, with just your smartphone, you can create warm, authentic videos that build trust and help grow your practice.