9 July 2025
Robert Carmichael - Vico Media
If you’re a solo-preneur thinking about creating your first introduction video, you’re in exactly the right place. Whether you're tech-shy, camera-nervous, or just unsure what to say, I promise — it's not as complicated or scary as it might seem. And done well, a short video can seriously boost your connection with potential clients and help fill your calendar.
I’ve helped dozens of people script and shoot their first intro videos, and most of them started right where you are — a little overwhelmed and totally unsure how to begin. Let me walk you through it step-by-step.
We live in an online-first world now. Most people looking to hire you are browsing websites or scrolling social media late at night from their phone — trying to make sure they pick the right person to fulfill their needs.
A friendly, thoughtful intro video can immediately:
Story time: One therapist I worked with — let’s call her Rachel — added her video to her TherapyDen profile. Within a week, she told me, "I didn’t change anything else, and I got five new inquiries from people saying they felt like they already knew me."
Let’s set the right expectations.
Let’s break down the key ingredients.
Think of it like a first in-person handshake. Something simple like:
"Hi, I’m Ms. Janine, and I’m really glad you’re here."
That opening line is doing a lot. It says you’re professional, approachable, and human.
This is so important. Before you dive into your credentials or modalities, name what your client might be feeling. This shows empathy and makes them feel seen.
"If you’ve been struggling trying to find a safe practice to send your kids to— especially when nothing you’ve tried seems to help — you’re not alone."
Now introduce your approach, but keep it client-centered. Skip the jargon.
"Here at X practice, we make sure to give all clients the best care we can provide."
Clients don’t just choose you because of your degrees. They choose you because they feel something watching you — calm, relief, maybe even hope. Smile. Be warm. Be real.
Always give them a clear, simple action:
"If you think we might be a good fit, feel free to reach out for a free 15-minute consultation. I’d love to connect."
Writing every word can be quite time consuming. Instead, allow Vico Media to create a script template for you to personalize.
Pro tip: Imagine talking to a favorite client or someone who reminds you of your ideal client. That mindset shift makes a big difference.
That’s it! You don’t need more. A short video is easier to record and more likely to be watched all the way through.
Optional: A ring light and small tripod — both can cost under $40.
Now that your video is completely done and edited to your perfection by Vico Media!
Bonus: Add it to your email signature or intro email sequence.
If you wait until everything is flawless, you’ll never post it. Progress over perfection.
Remember: speak like you’re talking to a client.
Always end with what to do next — it helps people take action instead of scrolling away.
You are human. Let that shine through.
Your first video may not be perfect at first — and that’s okay. It just needs to be you: professional, welcoming, and human. Every solo-preneur I’ve worked with felt unsure at the start. And every one of them has told me how glad they are they pushed through and did it, especially after they saw how it looked after all the editing.
If you’ve been thinking about it, this is your sign to hit record.