Why Written Reviews Don’t Cut It Anymore in 2025

If you’re a solo-preneur who’s been relying mostly on written client reviews and testimonials for marketing, you might be noticing something: those glowing paragraphs just don’t seem to pack the punch they used to. In 2025, the way people decide who to trust — especially when it comes to high ticket individuals— is shifting fast. And video is becoming the secret weapon that can take your practice from “meh” to fully booked.

As someone who helps solo-preneurs create intro and marketing videos every day, I’ve seen firsthand how video content can build trust and connect with clients in ways that written reviews simply can’t. Let me explain why, and how you can get started.

The Limitations of Written Reviews Today

Written introductions have been a staple in marketing for years — but in 2025, they’re losing their magic. Here’s why:

1. They’re Passive and Impersonal

People skim text quickly, and written introductions often feel like something you “have to” read rather than something that grabs your attention. Unlike a video, they lack emotional cues like tone, facial expressions, or warmth.

2. They’re Easy to Doubt or Ignore

Let’s be honest — scammers and marketers have made us all a little skeptical. When a potential client sees a wall of text, they might wonder: “Is this genuine? Or just carefully crafted marketing?”

3. They Don’t Convey Personality or Connection

A text overview can’t show how kind, calm, or reassuring you are. It can’t share the vibe or energy that makes clients feel safe before even stepping into your office.

Why Video Reviews and Intro Videos Build Trust Faster

Video changes everything. Here’s what makes video reviews and intro videos so powerful:

Seeing and Hearing Builds Connection

When someone sees your face and hears your voice, it creates an emotional shortcut. You’re no longer a name on a page — you’re a real person. I always say, “People buy people.” Video helps clients feel like they’ve already met you.

Authenticity Comes Through

Videos can’t be faked as easily as text. Small moments like a warm smile, a thoughtful pause, or the tone of your voice make your message genuine. You may not be the best on camera — and even stumble over a word or two— but clients love it because it feels real and human.

What the Data Says About Video Marketing

You might wonder if this is just hype. It’s not. The numbers back it up:

• Studies show that video on a landing page can increase conversions by up to 80%.
• Social media posts with video get 1200% more shares than text and images combined.
• Over 70% of consumers prefer to learn about a service via video rather than reading text.

And while these stats come from various industries, solo-preneurs who adopt video marketing report more inquiries and faster client bookings after posting intro/promotional videos.

Getting Started with Video — It’s Easier Than You Think

You don’t need a Hollywood studio to start. Here’s how to bring video into your marketing without stress:

Start Small with a Simple Intro Video

Just a 20-60 second clip where you greet viewers, acknowledge their struggles, share how you help, and invite them to connect can make a huge difference.

Use Your Smartphone and get high quality editing from Vico Media

I often tell people: your phone’s camera is powerful enough. And with Vico Media's editing, your video will look professional, yet natural and personal.

Overcoming Common Video Marketing Fears

I know some people hesitate because they feel camera-shy or worried about privacy.

• Camera shyness? Practice helps! Record a few takes, watch them, and soon it’ll feel natural. .
• No time or skills? no need to spend time thinking of what to say. Vico Media provides a proven script template for you to easily customize for yourself.

Wrapping Up: Written Reviews Aren’t Dead — They Just Need Video to Shine

Written testimonials can still add value, but in today’s fast-moving digital world, they’re simply not enough. Video brings your story, warmth, and authenticity to life in a way that words alone can’t.

If you haven’t tried video yet, start small. Purchase the $42 option on Vico Media and watch your calendar fill up.

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