7 July 2025
Robert Carmichael - Vico Media
If you’ve been thinking, “I know I should have an intro video, but I have no idea what to say or how to do it,” you are so not alone.
As someone who works every day to plan, script, and film videos, I can tell you: the magic doesn’t come from being charismatic on camera — it comes from having the right structure.
So today, I’m giving you a sneak peak into the exact blueprint I use when helping therapists create their videos — a simpler version of the one that’s helped many of them double (or more) their client inquiries.
Let’s break it down.
When solo-preneurs try to wing it, one of two things usually happens:
This structure gives you a clear path to follow, so you know what to say, how to say it, and how to end the video in a way that actually inspires action. It’s short, natural, and super effective.
Start with a calm, friendly hello. Introduce yourself the way you would to a first time clients— not like you’re on a job interview.
"Hi, I’m Melissa. I’m a trauma-informed therapist based in Portland, and I help people navigate anxiety, grief, and life transitions."
This helps clients immediately get a feel for your presence and specialty.
This is the part most therapists forget. Before you talk about yourself, show the viewer you understand them.
"If you’ve been feeling overwhelmed, stuck, or like you’ve been carrying something heavy for too long — you’re not alone."
Naming their pain with compassion builds connection in the first 10 seconds.
Now, gently transition from their pain to your purpose. Reassure them that help is possible and give them a glimpse of why you do what you do.
"I know it’s not easy to reach out. I became a therapist because I believe no one should have to carry their pain alone."
You don’t need a long backstory. Just enough to create trust.
This is your opportunity to explain how you work — but keep it client-centered and clear.
"I offer a calm, supportive space where we can explore what’s going on and figure out a way forward together. I pull from mindfulness, CBT, and narrative work — but we always go at your pace."
Let them know your process is collaborative and safe. That’s the key.
Here’s where most people stumble: they finish the video with a polite smile and… nothing else. You need a clear call to action.
"If you think we might be a good fit, I’d love to hear from you. You can book a free 15-minute consult using the link below."
Simple. Warm. Direct.
End with a moment that reinforces hope or support. Speak from the heart.
"Whatever you're facing, you don’t have to go through it alone. I look forward to hearing from you."
Don’t overthink this part. .
Even with the blueprint, many worry about sounding awkward. Here’s how to ease that:
Imagine you’re speaking to your favorite client or someone who really represents the people you want to help. Talk directly to them, not the camera.
If you try to memorize every word, you’ll sound stiff. Instead, use Vico Medias scrpit template.
Your sweet spot is 20–60 seconds. You don’t need to cover everything — just enough to start a connection.
Good news — you don’t need a film crew. You can do this with your phone and a few simple tricks.
Optional but helpful:
Bonus tip: Record a short test clip first. Watch it back and adjust lighting, volume, or framing before doing the real take.
Once your video’s ready, put it to work. Don’t just post it once and forget it.
This blueprint works great, however it makes for a quite simple and plain video, that won't help you stand out it's own.
This is where we (Vico Media) come in. We make a script template for you, where you only have to personalize it. And don't worry, we take care of all the editing, making sure your video stands out against all your competitors.