Build a Trustworthy Brand with Just a Smartphone Camera
Smartphone cameras have come a long way. Most newer phones shoot crisp, clear video that looks great on Instagram, Facebook, or your website. The secret isn’t your device — it’s how you use it.
Here’s a quick checklist for setting up your phone for the best video quality:
- Lighting: Find natural light, ideally facing a window. Avoid sitting with the window behind you because it creates a silhouette.
- Stability: Use a tripod or prop your phone on books or a shelf. Wobbly video is distracting!
- Audio: The phone’s built-in mic is decent, but if you can get a small lapel mic or headset mic, even better. And film in a quiet room to reduce background noise.
- Framing: Position your camera at eye level with a simple, uncluttered background. A plant or bookshelf can add a nice touch.
How We Can Help
When you sit down to film, it’s normal to wonder what exactly you should say. For most people who haven't spent much time in front of cameras, it can be daunting.
Here’s the process we take you through with our service:
- Write your script template: Don't worry, you don't have to waste your precious time
- Follow our filming tips: Watch how we can help you get the best out of your phone camera.
- Send it to us to edit: Turning your raw footage into an enagging short.
- Your input (revision): Take a look over the video after it's edited, and provide your input so we can cater it to your liking.
Where to Share Your Video for Maximum Impact
Once your video is ready, don’t hide it! Here’s where therapists have the most success posting:
- Your personal or practice website’s homepage or About page.
- Instagram, Facebook, or LinkedIn bios and posts.
- Your Google Business Profile video section.
- In email newsletters or as a pinned post on social media.
Sharing your video in multiple places makes sure more potential clients see it and get to know you before they even pick up the phone.
Common Mistakes to Avoid When Shooting with Your Phone
Even with a smartphone, some pitfalls can trip you up:
- Bad lighting: Avoid backlighting or filming in dark rooms.
- Noisy environment: Background noise can distract and reduce perceived professionalism.
- Distracting backgrounds: Keep it simple and tidy.
- Monotone delivery: Let your personality shine through.
- No call to action: Always tell viewers what to do next.
Final Thoughts: Your Story Matters More Than Your Gear
The most important takeaway is this: your clients want to connect with you — not your equipment. A well-crafted, authentic video made on your phone can build trust and bring the right clients to your business.
So stop waiting for the “perfect setup.” Grab your smartphone, find a quiet corner with good light, and press record. Your next client is out there, and your video might be exactly what they need to take that first step.